The Fall Line is right around the corner and we are finalizing details and getting ready to run our Fresh VS Rotten Line. With our Line being run by 3 people we often have very different ideas on what our brand should look like and who it appeals to. Many times our designs are based on Illustration and vibrant colors however with the fall coming up we were debating on doing something more simplistic based around minimalism and neutral colors that are straight to the point and very casual rather than straight street wear. In the end we decided why settle for one style when we can do both and see what you our fans and consumers like best. So this Fall 2012 you will see a line that takes simplistic clean design and results in a "Fresh" look VS the "Rotten" street wear look that accentuates our generations inner "Rotten" swagger. So which side will you choose "Fresh" or "Rotten" or maybe just the right amount of both, whatever you decide we promise you cant go wrong with anything by The Rotten Apples this Fall.
Johnny Appleseed
Heres A little sneak peak of a design inspired by those Rotten Kids that always got in trouble for being different in school. All my doodlers that did nothing in class but scribble on that notebook instead of taking notes and the class clowns who acted a fool in class. Show off the inner Rotten Apple in you with our Classroom Dunce tee this fall.
